Market Entry & Expansion
Expanding to new markets is often a challenging endeavor that requires substantial research and preparation. HCCG has assisted a diverse array of clients in gauging relevant cultural, economic, and political factors to produce robust entry and expansion plans. We have the bandwidth to investigate markets of interest using advanced research techniques and access to credited resources and experts. Our deliverables provide detailed and customized market entry and expansion plans that synthesize relevant information and constraints to outline actionable next steps and best practices for your company.
Related Modules
Market Entry & Expansion Strategy
HCCG can assess potential entry strategies and marketing channels, segment and quantify potential market, and identify market entry best practices.
Industry & Market Analysis
HCCG can identify market trends, conduct market sizing, generate customer segmentations and determine industry drivers and best practices.
Policy & Macroeconomic Analysis
HCCG can analyze effects of macroeconomic developments, evaluate changes in policies over time, and connect international policies.
Innovation & Disruption
HCCG can understand potential new markets, map new innovations and adoption over time, and formulate responses to new entrants.
“We were thoroughly impressed with the quality and speed of the work product created by the HCCG team, the thoughtfulness of their recommendations and analysis, and their high degree of professionalism. HCCG conducted multi-faceted market research (including first-person user research), analyzing and surfacing key quantitative and qualitative insights, and packaging their analysis and recommendations in a clear, concise, and strategic way for each market.”
— Snap Inc.
Prior Scopes of Work
Demand Assessment
The HCCG team helped the Client assess demand for managed services, accounting for factors such as the customer’s vertical, size, and level of digitization. Using insights from primary research, HCCG quantified the Total Addressable Market (TAM) within the Client's customer base, enabling the Client to better understand the demands of each of their customer segments, and thus to tailor offerings to specific consumer needs as the Client scales up.
Niche Market Expansion
HCCG assessed the current market for meal kits targeting food tribes and helped develop a business case and action plan for a service offering that provides ingredients or meals based on a consumer’s chosen restrictions. HCCG conducted case studies on competitors and examined the size of different food tribes to develop possible strategies for the Client to capitalize on this opportunity.
Evolving Market Analysis
The Client tasked HCCG to understand current and future applications of geoinformatics-based data analytics in the insurance market, border control, and construction. HCCG built upon previous research to analyze existing business models and technologies. In addition, the team conducted market research to understand the growth potential of geoinformatics-based data analytics and identify potential partners and clients in these three industries.