Product Assessment & Innovation
When designing new products or re-assessing old ones, organizations benefit from an external perspective. HCCG has helped clients collect new information on consumer preferences while synthesizing existing consumer feedback to evaluate product offerings. Our teams have the creativity, resources, and bandwidth to collect a wide array of opinions from potential consumers and deliver actionable recommendations on how to design new products that capture a wider audience.
Related Modules
Industry & Market Analysis
HCCG can identify market trends, conduct market sizing, generate customer segmentations, and determine industry drivers and best practices.
Demographic Analysis
HCCG can size and find characteristics of the targeted customer base, predict changes of customer base over time, and analyze spending patterns.
Customer Experience
HCCG can identify and characterize pain points and bottlenecks, analyze effectiveness of various touchpoints, and evaluate customer feedback.
Innovation & Disruption
HCCG can understand potential new markets, map new innovations and adoption over time, and formulate responses to new entrants.
“Our company has worked with a number of consulting firms over the years, including one large, regional firm. The HCCG team listened better, understood our industry better, and gave us better recommendations than the ‘professionals’ ever have. Some firms just deliver pie charts and platitudes; HCCG helped us find a way forward.”
— Beverage Supplier
Prior Scopes of Work
Problem Identification
Considering the rising popularity of fleet car programs, the HCCG team explored the pain points for fleet car buyers to help the Client better develop its products for these consumers. Through industry reports, expert interviews, and other resources, the team concluded which problems cars in the car-share, ride-share, and rental markets lead to the under utilization of the Client’s product. HCCG used this analysis to recommend product strategies.
User Experience Analysis
The Client created a masterclass to help K-12 educators identify, develop, and present ideas. HCCG assessed how the Client could best expand the class to college students. They determined what features and user experiences college students demanded from similar courses. Finally, HCCG identified the best path to rollout the course to college students and provided actionable recommendations for next steps in designing the course.
Product Value Enhancement
The Client collects data on customer purchasing trends and was thinking about productizing this data for sale to brand partners. The team researched how luxury brands decide when and where to distribute their products. The HCCG team then synthesized the value of the Client’s data product from a brand partners’ perspective. Upon determining the value, the HCCG team designed the product while seeking alternative use cases for the data.