Harvard Undergraduate Consulting Group
HUCG provides consulting services across seven practice areas for 36 clients each year. We select Harvard’s most motivated students to help Fortune 500s, public institutions, start-ups, and non-profits solve high-impact business challenges.
Client Testimonials
“[We] received a tremendous amount of value from [HUCG]. They were relentless in running down several avenues to find the best value and unlock where there is market potential. They had a strong understanding of the market and presented us with very real and practical items to consider to enter and succeed.”
— General Electric
“The HUCG team that we worked with was professional, thorough, and provided us with recommendations that we’ve already applied to our brand strategy. The access and consumer insights they were able to give us to through student-lead focus groups are an invaluable supplement to our on-going market research efforts.”
— FILA
Our Work
In addition to HUCG’s work for clients, HUCG has leveraged expert interviews, focus groups, and surveys to conduct in-depth industry research white-papers on emerging trends for Gen-Z.
Practice Areas
HUCG has 20 years of experience helping clients tackle a wide range of unique and challenging problems. Whether you are trying to enter a new market, develop a new product, or want customized primary research and advice, HUCG has the unique experience and know-how to get it done. Click below to learn more about HUCG's 7 Practice Areas and how they can help you.
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Research
To examine the impact of COVID-19 on various sectors including Education, Entertainment, Healthcare, and Consumer Spending, HUCG conducted in-depth industry research on emerging trends and opportunities in these markets. Leveraging expert interviews, surveys, focus groups, and secondary research, these reports provide a comprehensive view of the post-COVID industry landscape.
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Clients
HUCG has worked with a variety of clients across industries on hundreds of unique projects. Our Associate Directors of Engagement specialize in creating custom-tailored Scopes of Work for any projects you may have, and our six-person case teams work diligently to realize your vision.
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Students
Our members are the backbone of our organization. We are dedicated to providing a fun, social, and educational experience for each and every member of HUCG. Regardless of your academic background, HUCG has a place for you.
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About Us
HUCG is an entirely student-run non-profit organization. Our leadership comes from a variety of academic backgrounds, ranging from STEM to the humanities. The executive team can be broken down into the consulting side, which oversees casework and interactions with clients, and the operations side, which handles day-to-day logistics for membership activities.
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